Marketing - Foundation
How to build marketing strategies?
The effects of marketing activity are manifest in all our lives, and whether you’re simply deciding on a savoury snack, buying a new phone or making the decision where to go on holidays, you are a consumer involved in a marketing experience. What this course seeks to do is to provide you with a solid knowledge base and understanding of marketing, effectively giving you a strong foundation upon which to build knowledge in this area.
Key facts
- £6995 Tuition + Accommodation (Half-board)
- Course length: 2 weeks
- For ages: 12 – 15 years
- Location: University of Oxford colleges
2025 Course dates
1st session – 6th July – 19th July
2nd session – 20th July – 2nd August
Why choose this course?
- The course aims to provide a solid foundation in marketing and an understanding of how marketing affects our daily lives as consumers
- This course will teach you the basics of marketing and product development in a case-based and hands on way
- You will learn how to work creatively as an individual and how to cooperate and make decisions with others in a group setting
What's included?
- Inspiring courses taught by expert tutors
- Over 20 hours of tuition
- Accommodation in the prestigious colleges of the University of Oxford
- Graduation ceremony, certificate, and report card
- Cultural excursions across the UK
- Maximum 16 students per class
- Accommodation, meals, tuition and excursions included in the price
What does the course cover?
- The course uses a hands-on approach, including a “Marketing Challenge” in which students work in small groups to develop the marketing of a product they have created
- The course covers topics such as the marketing environment, the STP process, the 4Ps of the marketing mix, and consumer buying behaviour
- The course is delivered through a combination of lectures, case discussions, and readings
Who is the course for?
- Students who are interested in gaining a solid knowledge base and understanding of marketing
- Those interested in business and product development
- Students looking to work in marketing strategy or advertising-related areas of marketing
Our certification
Once you’re done learning and exploring oxford you will be provided with a course attendance certificate handed out during our graduation ceremony. We will highlight what you have learned during your time at OMA and suggest some areas where you could further improve. Not only that but upon request, we can provide each participant with a recommendation letter for future applications.
Stay at the university of oxford campus
Oxford is best known for its world-famous university founded in 1096. All our students will be staying at historic colleges of the University of Oxford over the duration of the summer school. Experience the life of a Oxford University student – stay in centuries-old college dorms; study in beautiful lecture theatres and famous labs; socialise in common rooms and picturesque university quads. Your time at OMA will be an amazing opportunity to follow in the footsteps of generations of thinkers and leaders that shaped the global science and history.
Our cultural excursions
Summer should not be all about work! That’s why we planned several trips and outings that will help you to experience English culture and history. You’ll have a chance to visit some of Oxford’s most important landmarks and museums to get a ‘feel’ of our beautiful city. How about London with where you can see some of the trendiest attractions and see a play on the famous West End? Exciting excursions await!
Why choose OMA?
- We offer world-class summer educational and cultural experiences in one of the world’s most prestigious institutions – the University of Oxford
- We provide access to some of the world’s leading university facilities, allowing participants to benefit from the most up-to-date resources and technology
- Highly qualified and experienced teachers bring each subject to life, providing students with the latest information and innovative teaching methods
- Small class sizes ensure that students have the opportunity to get to know their classmates, as well as their teachers, and receive individual attention and support.
- Oxford Medwell Academy offers a range of unique and inspiring courses, from Medicine and Disease Diagnosis to Creative Writing, to suit different needs and interests.
- OMA provides a comprehensive residential experience, with full-board accommodation and a range of afternoon and evening activities.
- 24h porter services in all colleges of the University of Oxford
Speak with our experts!
We take pride in our team of friendly and knowledgeable experts eager to assist you with any queries you may have. Whether it’s regarding our courses, campus life, excursions and events, or logistical details, our team is here to provide you with the answers you need.
Leave your details and we’ll get in touch with you!
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